Make your site easy to find, read and cite.
Your pages aren’t indexed, they show the wrong title, or they never come up when people ask Google or ChatGPT about what you sell. I start by looking for specific causes: a canonical pointing the wrong way, pages search engines can’t reach, or facts about your business that differ from page to page. Then I fix them and set up the reports that show what changes.
It’s a short form: what you need, a few lines about the project, and your email. I read every inquiry myself and reply by email, usually within 24 hours.
What SEO, GEO and AEO mean
SEO, search engine optimization, means making pages that search engines can crawl, index and show. GEO (generative engine optimization) and AEO (answer engine optimization) are newer names for the same aim in AI answers, such as Google’s AI Overviews, ChatGPT search and Perplexity. Google says its AI features rely on the same foundations as regular search and need no special markup. So most of the work is the same. What differs is how you measure it.
What I do
Technical fixes
Crawling, indexing, canonicals, redirects, sitemaps, robots rules, and page speed where it affects search. I fix what we agree on in your CMS or code.
Pages and content
Clear titles, headings and internal links, and pages that answer what buyers ask, with facts they can check. I improve the structure of your pages and edit content with you.
Business facts and structured data
The same facts about your business everywhere: your site, your profiles, and the structured data (schema.org markup) that describes each page. The markup has to match what the page shows.
Measurement
Search Console and analytics set up to show indexing, impressions, clicks, and the inquiries or sales that follow, as far as consent allows. Where they’re available, Google’s report on AI Overview and AI Mode impressions and Bing’s AI citation report too.
AI answer checks, labelled as experiments
A fixed set of questions, asked in named AI tools on recorded dates and repeated over time. They show whether you appear. They don’t prove why, and a citation isn’t a visit or a lead.
What this can’t promise
- No guaranteed rankings, citations, traffic or leads. Search engines decide what to show.
- No special AI files are required. Google says its AI features need no special schema, and that Google Search ignores llms.txt.
- Mass-produced pages are a risk. Google warns that pages made at scale mainly for search can breach its spam policies.
- Reports are partial. Google’s AI impressions report can be hidden on low-activity sites, Bing samples its citation data, and ChatGPT and Perplexity don’t document a comparable report for site owners.
- What I need: access to your CMS or code, Search Console and analytics, accurate business information, and someone who approves content changes.
Why me for this
I fix the technical causes myself in your CMS or code, and set up the measurement, so you’re not handed a report and left to find someone to implement it.
How we’d work together
I usually work for a fixed weekly rate. The work is scoped around a goal rather than a set number of days, and we agree the scope and terms for each project. They’re open to discussion. Diagnosis, fixes and monitoring are agreed separately. There’s no standing monthly retainer unless we agree one.
Questions
How long until we see results?
It depends on how often search engines recrawl your site and what has changed. We agree what to watch and when to review it. I won’t promise a date.
Can you get us cited in ChatGPT or Google’s AI answers?
No one can guarantee that. I can make your site easy to crawl, read and check, which is what those systems rely on, and measure whether you appear.
Is this the same as running ads?
No. This is organic search. For paid campaigns, see Sales funnels.
Further reading
Technical SEO for Developers: Indexing, Rendering, Canonicals, Measurement
Organic traffic is an engineering outcome: indexing and canonical control, reliable rendering, and a measurement loop that connects deploys to Search Console signals and Core Web Vitals. This guide turns technical SEO into a checkable weekly backlog for developers, with a script you can run.
Generative Engine Optimization (GEO)
The engineering playbook for getting cited: deterministic claims, constrained retrieval, anti-hallucination packaging (tables + JSON-LD + evidence), and external corroboration via artifact supply chains.
Articles and guides about this work. They explain methods and trade-offs; they aren’t case studies.
Where is search letting you down?
Send your site and what’s going wrong: pages missing from Google, traffic falling, or competitors showing up in answers where you don’t.