From a theme fix to a full move to Shopify.
A theme bug, a product page that doesn’t answer buyers’ questions, an app that doesn’t talk to your other systems, or a move from another platform. I build it myself, test the buying path on mobile and desktop, and hand it over with notes on what changed.
It’s a short form: what you need, a few lines about the project, and your email. I read every inquiry myself and reply by email, usually within 24 hours.
- InventoryProducts, customers, orders, apps and integrations
- Check what can moveOrder history, subscriptions and saved payment details have limits
- Map every old URLEach one to its new address
- Templates and tracking
- Launch and rollback checklist
Storefront
Theme fixes
I reproduce the problem, fix it in Liquid, sections, CSS or JavaScript, and check the affected pages on mobile and desktop.
Needs: collaborator access and your current theme. A full redesign or unrelated app work is a separate scope.
Product pages
A product template built around what people need to know before they buy: specifications, variants, purchase options and the questions customers ask.
Needs: accurate product content from you, including evidence for any claims on the page. Sticky add-to-cart, upsells and extra templates are scoped separately.
Collections and filters
A filter plan for your catalog, the metafields behind it, and the collection and product-card changes to show it.
Depends on: your catalog. Shopify doesn’t show filters on collections with more than 5,000 products, and some filters behave differently across languages and currencies, so I check the catalog first. Data cleanup is scoped, not assumed.
Performance
I measure the templates we agree on, look at scripts, images, apps and theme rendering, make the approved changes, and measure again.
Not promised: a speed score. No app is removed without your approval.
Commerce and integrations
Cart and checkout
Cart drawer or cart page changes, messages and discount behavior, and checkout extensions where your plan allows.
Depends on: your plan. The cart is part of your theme. Checkout isn’t: its information, shipping and payment steps can only be extended on Shopify Plus, and other areas have their own rules. I check your plan before we agree scope.
Subscriptions
Recurring products set up with the subscription app you choose, a clear one-time-or-subscribe choice on the product page, and tests of purchase, renewal and cancellation.
Depends on: your payment gateway, region, theme and app. Moving existing subscription contracts from another system is a separate job.
Bundles and upsells
Fixed bundles and product-page upsells, set up with Shopify’s bundle tools or a compatible app, and tested through cart, discounts and inventory.
Depends on: the bundle type. Shopify’s own bundles don’t support subscriptions or mix-and-match, so a build-your-own box needs a different approach.
B2B and wholesale
Company accounts, catalogs and price lists, payment terms and ordering pages for trade buyers.
Depends on: your plan. B2B isn’t Plus-only: Basic, Grow and Advanced support it too, with fewer catalog and payment options. Connecting an ERP is software work, scoped separately.
Markets and localization
Markets, domains or subfolders, currencies, the translations you supply, and duty and shipping messages, checked market by market.
Depends on: your payment setup, which decides whether local pricing works. Writing translations, tax advice and fulfillment aren’t included unless we agree them. For search visibility in each market, see SEO / GEO / AEO.
Apps and integrations
Custom apps and connections between Shopify and your other systems: ERP, CRM, fulfillment or reporting. Larger app or backend builds follow the software development process.
Tracking
Purchases missing from GA4, doubled in Google Ads, or tracked before consent? That’s an analytics & consent fix, which I handle the same way on every platform.
Migrations and theme rebuilds
Moving to Shopify from another platform, such as WooCommerce, or rebuilding your theme. I start with an inventory of products, customers, orders, apps and integrations, check what can move, and map every old URL to its new one. Then the templates, the tracking, and a launch and rollback checklist.
Not everything moves automatically, especially order history, subscriptions and saved payment details. I’ll tell you which limits apply before we agree scope. I can’t promise that sales won’t be disrupted during the switch.
Not sure what to change, or whether it helped?
Start with a fixed-price Shopify conversion review: I look at the buying path and your data and rank what to fix, within 2 business days of getting access. The changes it recommends are built here.
If the problem is repetitive admin work, such as order questions, returns or supplier emails, that’s automation rather than storefront work.
Before we start
- Access: collaborator access to the store, and to your source platform if you’re moving.
- Your plan and apps: they decide what’s possible, especially checkout, B2B, subscriptions and Markets.
- Fees: app, theme and usage fees are paid by you, directly to their providers, and aren’t part of my rate.
- Approval: where possible I work on an unpublished copy of your theme, and you approve changes before they go live.
What I check before a migration
- Products, variants and their data
- Customers and accounts
- Order history: what moves, and what stays as an archive
- Subscriptions and saved payment methods
- Apps, and what replaces each one
- Integrations with other systems
- Old URLs and their redirects
- Tracking and consent
- Launch and rollback steps
Why me for this
I build the theme changes, apps and integrations myself and test them through the buying path. My work includes Shopify storefronts, CRO setup and testing, analytics and consent fixes, subscriptions and migrations.
How we’d work together
I usually work for a fixed weekly rate. The work is scoped around a goal rather than a set number of days, and we agree the scope and terms for each project. They’re open to discussion. Each piece of work above can be agreed on its own; you don’t need to buy a package.
Questions
Do I need Shopify Plus?
Only for some work. Extending checkout’s information, shipping and payment steps needs Plus. Most theme, product page, cart, subscription and B2B work doesn’t. I check your plan before we agree scope.
Can you work on the theme I already have?
Yes. Most work starts with your current theme. A rebuild is a separate decision, and I’ll tell you if I think one is worth it.
Will my store go offline during a migration?
Your current store keeps running until we switch. I plan the switch with a launch and rollback checklist, but I can’t promise zero disruption.
Who pays for apps?
You do, directly to the app provider. App, theme and usage fees are separate from my rate.
Further reading
Shopify Theme Development: A Practical Guide to OS 2.0, Liquid, and Performance
Themes, headless builds, performance and conversion on Shopify.
Articles and guides about this work. They explain methods and trade-offs; they aren’t case studies.
What’s the first thing you’d fix?
Send your store URL, or your current platform if you’re moving, and the first problem you want solved. I’ll tell you what it involves and what your plan allows.