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Yoast adds Gemini tracking to AI Brand Insights dashboard

Yoast expanded its AI Brand Insights feature to include Google’s Gemini. The dashboard now lets brands compare Gemini results with ChatGPT and Perplexity in one view.

Yoast expanded AI Brand Insights on Jan. 13 by adding brand-visibility analysis for Google Gemini, joining ChatGPT and Perplexity in the same dashboard.

What’s new / key details

  • One analysis, three platforms: compare how Gemini, ChatGPT, and Perplexity describe your brand
  • Source visibility: see which sources each platform appears to rely on
  • Sentiment comparison: side-by-side sentiment across the three
  • History over time: track changes with a historical view
  • Access & pricing:
    • Included for Yoast SEO AI+ customers at no extra cost
    • Others need to upgrade to the AI+ plan to use AI Brand Insights
  • How to use: choose the platform via a dropdown on the next analysis

How Yoast positions the platforms

  • ChatGPT: conversational assistant
  • Perplexity: answer engine grounded in cited web sources
  • Gemini: search-driven LLM tied to Google’s index