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Semantic search takes center stage for SEO and AI discovery

Ahrefs updated its semantic-search guide today, tying modern SEO visibility to entity understanding, conversational queries, and AI-driven results like Google’s AI Overviews.

Ahrefs updated its semantic-search guide today, framing SEO visibility as meaning-first retrieval built on entities and context.

Key facts:

  • First published in 2020, the article is now updated today with examples pulled from the current AI-shaped search landscape.
  • It cites ChatGPT’s late-2022 launch and says it passed 100M+ users in about two months.
  • It points to Google’s AI Overviews in search results and references Bing’s partnership with OpenAI.
  • It outlines the mechanics behind “meaning over keywords,” including query expansion (synonyms), knowledge graphs, and entity extraction for connecting related concepts.