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SEO leaders outline how AI will reshape search visibility in 2026

Six SEO leaders describe a shift from clicks to machine-readable data, agent-ready commerce, and conversational ad formats.

Search Engine Land compiled predictions from six SEO leaders on how AI changes what visibility means for brands.

  • Agentic commerce: AI agents can move from recommending products to executing checkout, which raises the bar for real-time, machine-readable price, inventory, and availability data.
  • Jim Yu (CEO, BrightEdge) says agentic crawlers are rising and ties competitiveness to structured data, clear content hierarchy, and measurement of how AI agents discover and recommend brands.
  • Samanyou Garg (CEO, Writesonic) cites scale signals (810M daily ChatGPT users; Google AI Overviews reaching 1.5B monthly users) and points to new agentic commerce protocols plus one-line Shopify checkout enablement.
  • Ads move inside AI answers: Google AI Overviews run ads across 12 countries, and Perplexity tested sponsored questions before pausing them.
  • Tooling advantage: Garg cites Claude Code-style workflows and reports Anthropic’s growth team cut content-audit time by 75% and costs by 70% using model routing.