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argbe.tech - news
1min read

A scorecard for multi-LLM brand visibility, not just rankings

Yoast argues that brands should measure how different LLMs describe and recommend them, because each model can surface different narratives, sources, and omissions.

Yoast lays out why brand visibility needs a multi-LLM scorecard, since AI assistants increasingly shape discovery by summarizing and recommending options instead of sending users through link lists.

  • AI discovery shows up across chatbots (ChatGPT), answer engines (Perplexity), and embedded features such as Google’s AI Overviews.
  • Consumer behavior cited in the piece includes 54% of users asking AI to compare products or services, and 47% using AI to help make a purchase decision.
  • Research referenced from Yext reports 42% of users use AI for early-stage exploration, and 68% use tools like ChatGPT to research local products or services.
  • The article notes that different LLMs can frame the same brand differently (examples vs. recommendations vs. narrative summaries), which can create inconsistent impressions.
  • Yoast highlights its “Yoast AI Brand Insights” product as a way to track brand mentions and identify visibility gaps across multiple models.