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Ahrefs adds custom prompt tracking to monitor AI search visibility

Ahrefs rolled out a framework for choosing which AI prompts to track, built around clustering similar queries and monitoring visibility across platforms, locations, and time.

Ahrefs expanded Brand Radar with custom prompt tracking designed to measure AI search visibility for the specific queries a brand cares about.

  • Tracking supports a scheduled cadence (daily, weekly, or monthly) and can be set per platform and location.
  • The recommended workflow groups related prompts into clusters, then reports combined brand mentions, cited URLs, and trend direction across the cluster.
  • Ahrefs flags AI-response volatility as a core limitation, suggesting aggregated patterns are more reliable than single-prompt “rankings.”
  • Prompt selection is anchored to topics with proven demand in traditional search data, rather than trying to estimate true LLM query volume.
  • Internal monitoring also includes AI referral traffic, AI bot activity in server logs, and traditional organic search performance alongside prompt tracking.