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Ahrefs lays out a 7-part SEO brand guide to boost search visibility

Ahrefs published a 7-part SEO brand marketing guide today that connects Google and ChatGPT brand signals to consistent documentation.

Ahrefs published a new guide on SEO brand marketing: Create a Brand Guide That Drives Search Visibility (by Despina Gavoyannis). The premise: as Google and ChatGPT treat brands more like entities, consistent brand documentation can help your brand be understood and represented more accurately.

What’s inside (high level):

  • A 7-part brand guide framework (identity/positioning, voice, search personas, and more)
  • Practical consistency rules (capitalization/spelling + “We are / We aren’t” boundaries)
  • Positioning examples (ClickUp, Obsidian, Xero; plus Lexus/Jeep/Tesla contrasts)

Read the original guide for the full checklist and examples.