Get the ad, the page, the tracking and the follow-up working together.
If your ads run in one tool, the landing page sits in another, conversions are counted in a third and leads arrive in an inbox nobody owns, each part can look fine while the whole thing loses money. I set up the full path, from campaign to landing page to conversion tracking to your CRM, and I can keep managing the ads after launch.
It’s a short form: what you need, a few lines about the project, and your email. I read every inquiry myself and reply by email, usually within 24 hours.
- Ad clickWith campaign details
- Landing pageOne offer, one action
- Form sentRecorded where consent allows
- CRMThe lead arrives with its campaign
- Qualified leadSent back to analytics
Setup, ongoing management, or both
Setup
Ad account and campaign structure, a landing page for the offer, conversion tracking tested from click to lead or sale, and lead handoff to your CRM or inbox.
You get: a working funnel, and a written record of how it’s set up and what each conversion means.
Ongoing management
I run the campaigns after launch: budgets, bids, targeting, search terms, and new ad and page variations to test.
You get: regular reporting on spend, conversions and leads, and a recommendation each time about what to change.
Landing pages
A page for one offer and one action, matched to the ads that point to it, on your site or as a standalone page. Need a whole new website instead? That’s Shopify, WordPress or software development.
Lead handoff
Leads go into your CRM with the campaign they came from, where consent allows, so your sales follow-up starts with context.
- Ad platforms: Google, Microsoft and LinkedIn, and social media where it suits your offer.
Conversions you can trust before spend goes up
Ad platforms optimize toward the conversions you report, so those need to be right before budgets grow. I set up and test conversion tracking as part of setup. If your existing tracking or consent setup is broken, that’s an analytics & consent fix, and it comes first. If people click and land but don’t get in touch or buy, the page is usually the problem, and fixing that is conversion rate optimization.
Who pays for what, and who controls it
- My fee and your ad spend are separate. Spend goes to the ad platforms and isn’t part of my rate.
- Ad accounts can stay yours, with access you give me, or I can set up and manage the accounts and budget for you. Either way, we agree the budget and who approves changes to it.
- Ads and creative: I make the ads myself, as part of the same pipeline as the landing page, the tracking and the CRM handoff.
- Not promised: a return on ad spend, a cost per lead or a revenue figure. I’ll report what the numbers show, including when a channel isn’t working.
Sending an inquiry doesn’t start a campaign or commit any spend.
Example: what gets tracked
| Step | Event | Where it’s recorded |
|---|---|---|
| Someone clicks an ad | Click, with campaign details | Ad platform |
| They land on the page | Page view | Analytics |
| They start the form | Form start | Analytics |
| They send it | Lead submitted | Analytics, ad platform, CRM |
| Your team qualifies the lead | Qualified lead | CRM, sent back to analytics |
| The lead becomes a customer | Sale | CRM or store |
Consent decides which of these steps can be recorded for each visitor.
Why me for this
I build the landing page, the tracking and the CRM connection myself, so the conversion your ads optimize toward is the one your sales team actually wants.
How we’d work together
I usually work for a fixed weekly rate. The work is scoped around a goal rather than a set number of days, and we agree the scope and terms for each project. They’re open to discussion. Setup and ongoing management are agreed separately, and spend is always on top.
Questions
Do you manage the ads after setup?
Yes, if you want me to. Setup and ongoing management are separate agreements, so you can stop after setup.
How much should we spend?
That depends on your offer and the channel. We agree a budget before launch, and you approve any change to it.
Who owns the ad accounts?
Whichever suits you. They can stay in your name with access for me, or I can set them up and manage them.
Is this the same as SEO?
No. This page is about paid traffic. For organic search and AI answers, see SEO / GEO / AEO.
Further reading
Digital Marketing Channels: How They Differ and How to Compare Them
Guide to PPC and Paid Media Strategy
In attribution-constrained B2B stacks, wasted spend usually comes from measurement and intent mismatches, not “bad ads.” This guide turns PPC into a decision system executives can check: measurement QA before scaling, unit economics, and scale/stop rules that account for small numbers and lag.
Articles and guides about this work. They explain methods and trade-offs; they aren’t case studies.
What are you selling, and where do the ads run now?
Send your offer, the channels you use today, the page your ads point to, and whether you want setup only or ongoing management too.