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PVH adopts ChatGPT Enterprise to scale AI across fashion operations

PVH says it will roll out ChatGPT Enterprise across its organization, aiming to support data-driven decisions from product creation through planning and consumer engagement.

PVH Corp.—the apparel group behind Calvin Klein and TOMMY HILFIGER—plans to deploy ChatGPT Enterprise across its global value chain to support AI-assisted design, planning, and retail workflows.

  • PVH says teams will use OpenAI models for tasks spanning early product creation, demand planning, inventory optimization, and consumer engagement.
  • The company plans to build PVH-specific AI capabilities by combining OpenAI frontier models with internal expertise in fashion, merchandising, supply chain, and brand building.
  • PVH frames the rollout as part of its PVH+ Plan, focused on scaling a data-driven operating model and faster decision-making across the organization.
  • PVH points to ChatGPT Enterprise’s security, privacy, and governance posture as a selection factor for broad employee access.