Shopify Analytics adds metafield dimensions for deeper customer-tier and variant-level reporting

Shopify integrated custom metafields into native Analytics so merchants can group and filter Reports and Explore by their own attributes across products, variants, customers, and orders.

• Metafields can now appear as both dimensions (grouping) and filters inside Shopify’s built-in reporting and exploration tools.
• Support spans four entity types: Products, Variants, Customers, and Orders—useful when variant-level attributes need their own breakdown.
• Metafields only show up in Analytics after enabling the Use in Analytics setting on each metafield definition.
• This reduces the need to export to spreadsheets to analyze custom attributes such as material, ingredients, or loyalty tiers.